BCBSOK Participates in Oklahoma City’s Red Earth Parade

On June 10, the Red Earth parade celebrated the start of the 30th annual Red Earth Native American Cultural Festival. The award winning festival featured American Indian artists and dancers from all over North America highlighting the richness and diversity of their heritage. 

The Red Earth Festival has matured into one of the most respected visual and performing arts event of its type – setting the standard for many of today’s Indian art shows held throughout the nation. At Red Earth, guests sampled the work of some of the nation’s most celebrated artists, which included contemporary and traditional examples of beadwork, basketry, jewelry, pottery, sculpture, paintings, graphics and cultural attire during the juried art show and market.

At the parade, which has been referred to as “America’s Most Unique Parade,” hundreds of spectators lined the downtown OKC streets to view American Indian dancers in full regalia, honor guards, tribal representatives.

Blue Cross and Blue Shield of Oklahoma (BCBSOK) employees, walked with the Mobile Assistance Center (MAC) Van and the Southern Plains Tribal Heath Board Caring Van in the parade. BCBSOK employees were able to greet, wave and hand out small give-a-way items to spectators.

 The MAC travels to metro, tribal and rural areas to give one-on-one assistance to Oklahomans. The MAC is staffed by Community Outreach Specialists and Customer Service Advocates who provide personal guidance and answer questions. The MAC can provide information on a variety of topics including health insurance coverage education, Health Insurance Marketplace assistance and financial assistance eligibility. Community Outreach Specialists and Customer Service Advocates take pride in helping Oklahomans navigate the health care process and understanding benefits.

Through The Oklahoma Caring Foundation partnership with the Southern Plains Tribal Health Board the Oklahoma Caring Vans are able to travel across the state to deliver preventive health services to members of Oklahoma’s American Indian tribes. The services include immunizations, dental screenings and fluoride varnishes.

This was BCBSOK’s second year to participate in the parade. To view more pictures of the parade visit the BCBSOK’s Facebook page.