Marissa’s dad, who is a native Spanish speaker, needs help managing the BCBS public website. As a Customer Advocate, Marissa shows her father how to switch the site to Spanish as well as advise him on how to find Spanish language information.
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FATHER: Marissa, I need your help with some Blue Cross and Blue Shield stuff.
MARISSA: Okay, dad. What do you need?
FATHER: I’m having a hard time understanding their website.
MARISSA: What’s the matter?
FATHER: It’s difficult to understand sometimes and I don’t know all the health insurance terms.
MARISSA: You can actually change the website from English to Spanish if that would be easier.
FATHER: I can? That would be very helpful.
MARISSA: Sure, I’ll show you. See this button in the top right corner? That’s a toggle button. And when you click it you can change the language. See? The virtual assistant, Ask Ivy, changes to Sara instead.
FATHER: That’s wonderful. What else can we change?
MARISSA: You can change your emails from Blue Cross and Blue Shield and your explanation of benefits.
FATHER: How do I do that?
MARISSA: Easy, just sign into your Blue Access for Members account and change preferences under settings by selecting Spanish. Oh, and papi if you want to find a Spanish speaking doctor you can do so by using Provider Finder.
FATHER: That would be very helpful. Thank you, mija.
MARISSA: Can I finally tell you our news now?
MOTHER: Yes, what is it?
FIANCE: What are you wearing to the wedding?
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