Your Blue Points Rewards Program Just Got Better

This article is intended for members enrolled in an individual health insurance plan through the health insurance marketplace (not those who have coverage through an employer). Well onTarget^® and Blue Points^SM are not available to all members. Check your plan information to see if you have these benefits

Blue Points^SM is a rewards program where members earn points by reaching goals and completing healthy activities. Members who enrolled in a health plan through the health insurance marketplace can earn points and redeem them for gift cards to some of your favorite stores.

How Do Blue Points work?

The Blue Points rewards program is part of Well onTarget^®, an online portal that helps keep your wellness routine fun and on-track. With Blue Points, you earn points for completing Well OnTarget activities like taking the health assessment, adding a fitness tracker and visiting a fitness center. You can also earn points, and make your life easier, by signing up for paperless communications and enrolling in auto pay.*

Through Blue Points, plan subscribers and their adult dependents can earn up to $100 in a calendar year that is redeemable for gift cards at retailers such as Amazon, Target, Starbucks and more. Plan subscribers and their adult dependents are eligible to earn up to $100 a year each. For example, a family of four (all 18 or over) would each be able to earn $100 a year ($400 total**).

Get closer to that $100 gift card with every goal checked off.

Activity	Description
Set Up Auto Bill Pay	Sign up for Auto Bill Pay to keep your coverage secure and earn points. You can earn $10 worth of Blue Points each year for having auto-pay.
Sign Up For Paperless Communications	Update your preferences to paperless communications to get 24/7 access to your health plan information and earn up to $10 worth of Blue Points each year.
Connect a Device or Mobile App	Earn points when you connect a fitness device or mobile app in your Well onTarget portal.
Track Progress via Device or Mobile App	Earn points for using a fitness device or mobile app to track your steps.
Track Progress	Earn points for tracking your efforts. Tracking your progress can help you stay focused on your wellness goals.
Progress Check-In	You can earn points by completing progress check-ins. You can get up to 45 points per month.
Self-Management Program Completion	Complete any of the many self-management programs to earn points quarterly, up to your yearly limit.
Health Assessment	Earn points for completing an assessment twice a year. The health assessment will help you know what you’re already doing well and find opportunities for improvement.
Fitness Program Enrollment	You’ll earn points when you enroll in the Well onTarget Fitness Program.
Fitness Center Use – Visit 1	Earn points for your first visit each week at a participating Fitness Program location.
Fitness Center Use – Visit 3	Earn points for your third visit each week at a participating Fitness Program location.

Not Signed Up for Well onTarget? It’s Easy to Get Started

If you’re ready to start earning rewards and engaging in your health journey, take the first step by enrolling in Well onTarget.

To enroll, log in to Blue Access for Members^SM. Go to My Health and then Wellness. Look for Well onTarget and click Visit Well onTarget to get started.

You can also access Well onTarget through the BCBSOK App. The mobile app is available in English and Spanish for iPhone and Android users. Download the BCBSOK App from the Apple App Store or Google Play.

If you’re new to the BCBSOK App, when you first open it, click Sign Up and enter your BAM username and password.

After you log in to the BCBSOK App, scroll down and click on Wellness and look for Well onTarget.

*Only members enrolled in an individual health insurance plan through the health insurance marketplace (not those who have coverage through an employer) are eligible to earn Blue Points by signing up for Auto Bill Pay and paperless communication.

**For adult dependents to earn Blue Points for signing up for Auto Bill Pay and paperless communication, the policy subscriber must complete this activity and stay enrolled for 4 months.

***Depending on the date of enrollment for autopay of your Premium, Members may not always be awarded the points after exactly four months. Instead, the points may not be credited until the following month.

Stay Connected

Go Mobile
with the
BCBSOK App

Provider Finder®

Blue Points^SM is a rewards program where members earn points by reaching goals and completing healthy activities. Members who enrolled in a health plan through the health insurance marketplace can earn points and redeem them for gift cards to some of your favorite stores.

How Do Blue Points work?

Not Signed Up for Well onTarget? It’s Easy to Get Started

*Only members enrolled in an individual health insurance plan through the health insurance marketplace (not those who have coverage through an employer) are eligible to earn Blue Points by signing up for Auto Bill Pay and paperless communication.

**For adult dependents to earn Blue Points for signing up for Auto Bill Pay and paperless communication, the policy subscriber must complete this activity and stay enrolled for 4 months.

***Depending on the date of enrollment for autopay of your Premium, Members may not always be awarded the points after exactly four months. Instead, the points may not be credited until the following month.

Your Blue Points Rewards Program Just Got Better

Stay Connected

Go Mobilewith theBCBSOK App

Provider Finder®

Blue PointsSM is a rewards program where members earn points by reaching goals and completing healthy activities. Members who enrolled in a health plan through the health insurance marketplace can earn points and redeem them for gift cards to some of your favorite stores.

How Do Blue Points work?

Not Signed Up for Well onTarget? It’s Easy to Get Started

*Only members enrolled in an individual health insurance plan through the health insurance marketplace (not those who have coverage through an employer) are eligible to earn Blue Points by signing up for Auto Bill Pay and paperless communication.

**For adult dependents to earn Blue Points for signing up for Auto Bill Pay and paperless communication, the policy subscriber must complete this activity and stay enrolled for 4 months.

***Depending on the date of enrollment for autopay of your Premium, Members may not always be awarded the points after exactly four months. Instead, the points may not be credited until the following month.

Go Mobile
with the
BCBSOK App

Blue Points^SM is a rewards program where members earn points by reaching goals and completing healthy activities. Members who enrolled in a health plan through the health insurance marketplace can earn points and redeem them for gift cards to some of your favorite stores.